When investing in capital-intensive products, it’s tempting to focus solely on the bottom-line cost. But commoditizing a purchase without considering the company behind the product—and the value its brand represents—can lead to many unforeseen challenges. The truth is, the values and culture of the brand you choose can profoundly influence your buying and ownership experience, as well as your long-term risk. Let’s break it down with a few key considerations:

1. How Long Has the Brand Been in Business?

   The numbers speak for themselves: nearly 45% of businesses don’t survive past five years, and over 65% don’t make it beyond a decade. When evaluating options, think about the risk of selecting a new, low-cost provider that may not be around to support or service your product in the future. How does that risk impact your overall cost analysis? Longevity matters when it comes to safeguarding your investment.

2. How Was the Brand’s Reputation Built?

   A brand’s value is more than just a price tag. Was it built on reliability, exceptional service, fast delivery, or low pricing? The “Iron Triangle” rule—fast, good, or cheap: pick two—often holds true. Understanding what trade-offs you’re making and prioritizing what’s most important to your business can save you headaches down the line.

3. Does Brand Association Matter to You and Your Stakeholders?

   Brand perception isn’t just for consumers. In the B2B space, your choice of brand can influence how customers, ownership, and shareholders perceive your decisions. A trusted, well-regarded brand provides assurance that no matter what happens, your choice will stand the test of time—and scrutiny.

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Why Mitsubishi Electric and Diamond Vision®?

Mitsubishi Electric revolutionized the industry by introducing large-scale video displays, leading the charge with groundbreaking LED technology. And here’s a fact you may not know: Diamond Vision® was the first in the market, not the Sony Jumbotron. While Jumbotron left the market more than 20 years ago, Diamond Vision® is still going strong, known for its ongoing innovation and reliability. For more than 45 years, Diamond Vision® has set the standard as the premier LED display solution, earning unmatched recognition, including:

• Five Guinness World Records
• Sports Business Journal’s Best in Sports Technology Award
• An Emmy Award for technical excellence

Diamond Vision®’s legacy is built on more than just accolades. Mitsubishi Electric offers the peace of mind that comes with stability, longevity, and unparalleled expertise. With Diamond Vision, customers benefit from end-to-end project support—from initial concepts and permit drawings to construction, installation, and long-term service.

And the results speak for themselves: Mitsubishi Electric’s Diamond Vision Division has become synonymous with boutique-level customer care and unwavering satisfaction. When you choose Diamond Vision®, you’re not just buying a product—you’re partnering with a company that ensures your investment is protected for the long haul.

Ready to experience the difference a trusted name can make? Let’s start a conversation.